Farmland, cattle herd and horse representing Anandlaxmi Group
Anandlaxmi Group

Rooted is not rushed.

Different ventures. One direction. A continuing journey shaped by land, animals, people and the values we inherited.

Discover our story
A legacy worth continuing

It began with what we inherited.

Our businesses may be new expressions, but the values behind them were never new.

Long before Anandlaxmi became a group of enterprises, our forefathers were farmers — rooted in the land, connected to nature and invested in the well-being of the people around them.

We are not trying to recreate their world. We are trying to carry forward a fraction of what they stood for.

The Anandlaxmi question
If we expect the best from what we care for, shouldn't we be equally careful about what goes into it?

Our journey began with dairy — milk, ghee and paneer — products that grew naturally from caring for our own animals and wanting to share food we ourselves could trust.

Then came Omkar and our experience in breeding and raising equines. The land, dairy and animals taught us different things. Together they deepened our understanding of nutrition, husbandry and responsibility.

Along the way, we became dissatisfied with what was available — the feed our animals were consuming and the food we were consuming ourselves.

We could have accepted it. Instead, we chose to ask whether we could do better.

The Vitagrazo chapter

One question changed the direction.

Vitagrazo was not born from a desire to simply add another business. It grew from curiosity and dissatisfaction with what we were putting into our own animals and what we were putting on our own table.

01
DairyLearning what quality means when the milk comes from animals we care for ourselves.
02
Equine experienceBreeding and raising horses deepened our understanding of animal nutrition and husbandry.
03
CuriosityWhat our cows consume becomes part of what they give. Could we do better?
04
VitagrazoExperience, dissatisfaction and responsibility came together to create a new direction.
05
VELFEDAnimal nutrition developed from a standard we first wanted for our own animals.
Expressions of the land

Every season brings something different.

The category may change. The standard does not.

From the land
Wheat

Food rooted in the land we have always remained connected to.

From the season
Mangoes

When the land gives generously, we believe in sharing it thoughtfully.

Future
Oils & more

New products will come when we believe they are worthy of carrying the name.